Isso ajuda você a aumentar tua receita e disparar a cada impressãeste do anúncio a oportunidade de obter este máximo potencial de ganho utilizando lances em tempo real.
The whole process, from an app user triggering an ad request to the bidding process to the placement of the ad, happens in just 200 milliseconds.
Let's say Silk is a UK-based beauty brand that just launched a new brow line and is running a campaign. They set up their campaign on a Demand-Side Platform (DSP) and are targeting users who regularly shop for makeup products, are located in the Manchester area, and are between 18 to 30 years of age. The brand also wants its ads to only show on sites related to beauty and lifestyle.
Impression value is informed by different types of information, from user behavioural profile, website content to conversion rate predictions.
Multiple advertisers can bid on any impression at any moment. Whoever offers the highest bid wins the auction, and their ad appears on the page.
Per-impression buying: By bidding on individual impressions instead of a predetermined fixed price, RTB offers a cost-effective method of ad purchasing that prevents overspending.
Mensurar e otimizar o desempenho: Esse tipo do gestãeste permite este monitoramento detalhado Destes fins DE campanhas.
Business Templates Documentos e planilhas interativas de modo a personalizar de convénio com as necessidades do seu Empreendimento
Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”
O remarking, precisamente não constituindo 1 Género de publicidade online contudo check here sim um recurso de modo a tal, torna a experiência do utilizador que entra em contacto utilizando a sua marca ainda Ainda mais personalizada.
DSPs provide advertisers with a wide range of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, real-time bidding on ads, their tracking and sophisticated ad optimization.
Seleciona o teu objetivo de publicidade: podes escolher entre os objetivos reconhecimento e interação de modo a campanhas do reserva.
Real-time bidding processes happen almost any time we visit a webpage or a mobile app with the ads that we see being decided in less than 100 milliseconds.
It’s important to note that advertisers don’t pay for each individual impression. Instead, publishers charge based on eCPM, or the cost per thousand impressions.